Stp Haldirams

HALDIRAMS [pic] SEGMENTATION, TARGETING & POSITIONING [pic] Submitted by: Group 10 Purva chawla (12609029) Priyanka grover (12609060) Rashi kukreja (12609046) genus Raja kashyap (12609044) ravi malik (12609001) Haldirams commercialize Segmentation   commercialize class is the exploit to divide the total grocery store into groups or segments. for each one group consists of people with relatively similar merchandise postulate. The figure of the foodstuff cleavage is to enable us to intent a trade mix that washbasin more incisively gybe the needs of customers in the selected market segment, to concentrate the merchandising heftiness and to establish a competitive advantage. It can avail our fraternity to save some costs on different marketing activities and to increase our market share. As a result, we can deliver more profit. There are two kinds of market segmentation. unmatchable is business market segmentatio n and the other is consumer market segmentation.   Our social club focuses on consumer market segmentation. The consumer market segmentation is divide into four categories which are demographic, geographicalal, behavioural and psychographic. Under each category, we bequeath conduct some segmentation variables which are characteristics linked to customers needs and buy behaviour and can be readily measured.

Market segmentation: dividing market into distinct groups with distinct needs, characteristics, or behaviours, who qualification subscribe to separate products or marketing mixes. TYPES OF SEGMENTATION 1. geograp hicalal segmentation 2. demographic seg! mentation 3. Psychographic segmentation 4. Behavioral segmentation ? Geographic segmentation The market is segmented according to geographic criterianations, states, regions, countries, cities, neighborhoods, or zip codes. Geo-cluster approach combines demographic selective information with geographic data to create a more accurate compose of specific. With prize to region, in rainy regions you can...If you want to get a good essay, order it on our website: BestEssayCheap.com

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