A Report On The Food Industry, Target Market And Swot...

This purpose of this report is to provide detailed Situation Analysis for new business in healthy food industry. The report presents the overview, competitors in the industry, target market and SWOT analysis. The aim of this report is to help you in designing market plan. There is rising potential business opportunity in this Industry because consumers are showing greater concerns over eating healthy. Therefore the numbers of potential and existing direct competitors are on rise too. However, tactical and strategically marketing plans could be used to neutralise the threats and build on strengths. The brand strength and inside knowledge will allow brand equity to pass to the new product improving its initial appeal. Price skimming,†¦show more content†¦Given the industry is larger in number of known certified primary producer operations (by an additional 40%), and taking into consideration the informal market, the overall value of the industry market could be closer in value to $0.4bn.Internationally there has been growth year on year of organics. Growth has ranged from 11% to just over 2%. So there is wide scope for healthy food market in future. The market has many competitors also like Subway, Lite n Easy, boost juice nationally and locally based competitors. Canberra has great potential for healthy food industry. Competitors The healthy food cafe will face pure competition. -Subway is an American fast food restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor s Associates, Inc. Subway is one of the fastest growing franchises in the world, with 42,673 restaurants in 108 countries and territories as of September 13, 2014. It is the largest single-brand restaurant chain. It has 10 franchises in Canberra in all major suburbs and is the major direct competitor in local market. Subway is the